UTM 跟踪代码生成器
What is a UTM?
Generate Custom UTM Code
Your custom URL with UTM code is generated on-the-fly as you complete this form. Simply click the Copy button at the and use the your marketing campaign.
Best Practices for Structuring UTM links
Understanding the purpose of each tracking parameter can help you build UTM links that are easy to identify in campaign performance reports (If you are using the Similarweb platform you can create user-friendly tags to track your Google Analytics performance better). Below is a listing of each parameter:
Website URL*: This is the target destination/the site that the link refers traffic to
Campaign Source (UTM_source)*: A reference to where the link is placed for a potential visitor to click and be transported to your website (examples include a newsletter, Google ad, Facebook page, LinkedIn ad, blog site, etc.)
Campaign Medium (UTM_medium)*: The channel of communication used for the link to your website (e.g., email, banner, CPC, social)
Campaign Name (UTM_name):*: 您正在运行的营销广告系列的名称（例如 custom_marketing_templates）
Campaign Term (UTM_term): Optional parameter that can be used to make the link specific to a keyword (e.g., for differentiation when running paid search ads)
Campaign Content (UTM_content): An optional parameter used for tracking A/B test variants